UGG is a footwear and lifestyle brand built around sheepskin-lined boots and slippers, and has extended into sandals, sneakers, apparel, and home textiles. Its Classic boot silhouettes remain its highest-volume products, with women's the largest customer segment. It trades at a premium-casual price point through owned stores, wholesale, and e-commerce.
Founded in 1978 in United States. Part of Deckers Brands.