SHEIN is an online-only fashion retailer selling womenswear, menswear, childrenswear, footwear, bags, and cosmetics. Its model is built on very large assortment breadth, rapid catalogue turnover, and low price points, marketed primarily to younger online shoppers. It operates as a marketplace and direct retailer across Europe, the Americas, the Middle East, and Australia.
Founded in 2008 in China. Part of Roadget Business Pte. Ltd.