Pandora designs and retails hand-finished jewellery in sterling silver, gold-plated metals, and lab-grown diamonds, built around customisable charm bracelets. Its range extends to rings, earrings, and necklaces at accessible price points. It is among the largest jewellery companies globally by unit sales and has committed to recycled silver and gold sourcing.
Founded in 1982 in Denmark. Part of Pandora A/S.