OLAPLEX

Olaplex is a professional and consumer haircare brand built around a patented bond-building chemistry intended to repair disulphide bonds damaged by colouring, heat, and mechanical stress. Its numbered product system spans in-salon treatments and at-home shampoos, conditioners, and masks. It trades in the prestige haircare tier through salons, specialist beauty retail, and e-commerce. Founded in 2014 in United States. Part of Henkel.