Maybelline New York

Maybelline is a mass-market colour cosmetics brand with a historical focus on eye makeup, particularly mascara. Its range covers mascara, foundation, concealer, and lip products at drugstore price points. It sits in L'Oréal's Consumer Products division and is distributed through pharmacies, grocery, and general merchandise retail rather than prestige beauty channels. Founded in 1915 in United States. Part of L'Oréal.