COS

COS sells minimalist ready-to-wear and accessories for women and men at price points above the core H&M line. Its design language centres on pared-back silhouettes, neutral palettes, and garment construction rather than seasonal trend content. The brand markets itself around longevity and material sourcing, and associates its retail and campaign work with contemporary art and design. Founded in 2007 in Sweden. Part of H&M Group.