Aveda is a professional haircare, skincare, and body care brand whose formulations draw on plant-derived ingredients and Ayurvedic principles. Its range includes shampoos, conditioners, styling products, and salon hair colour, and it operates cosmetology training institutes. The brand has a long-standing environmental commitment and was an early signatory to the Ceres Principles.
Founded in 1978 in United States. Part of The Estée Lauder Companies.